Subarus may be made with love, but it takes some 3D printing to move them out of the showrooms.
We're talking about the "WRX STI vs. StickBomb" video the automaker is using to bring some attention to their brand.
As for the Stick Bombs, they're flat sticks constructed from wood or plastic tongue depressors. The sticks are woven together to form a reticulated grid. Each stick is woven together with the others, creating tension. If the whole thing is properly assembled, removing a single stick causes the other sticks to explode outward in sequence. When the weave is made from what are referred to as "craft sticks," the explosion is propagated at approximately 70 to 90 miles per hour, and if wooden tongue depressors are used, that speed is more like 22 miles per hour.
And the WRX STI model is pretty trick as well. It's also very, very realistic. The radio controlled one-off was created with a 3D printer and meticulously designed to look as much like the original as possible.
The real version of the 2015 Subaru WRX is about to hit showroom floors this month, and the base sticker price should be somewhere around $26,000.
The filming of the commercial took place in a studio in Japan over the course of three days and nights and went on around the clock.