"Our vision is to deliver a '3D PlaySpace' for everyone," DPS founder and CEO Jesyca Durchin said. "The immersiveness and fun of our PlaySpace experience enhances brand recall and loyalty, enabling brands and retailers to connect with consumers in a whole new way. We designed Digital PlaySpace from the bottom-up for publishing flexibility and scalability, and (3D Systems) is the perfect home for our growth."
Durchin is an award-winning producer of both interactive and 3D animated films for Mattel, and has been a key advisor to Disney Theme Parks regarding brand-sponsored exhibitions targeting women. Shen has also created and produced games, films and rides for brands such as Mattel Entertainment, Buena Vista Games, Walt Disney Imagineering, Walt Disney Home Video, and Mattel Interactive.
"Digital PlaySpace's ability to customize and rapidly publish mobile and Web 3D printable content provides a differentiated value proposition for brands and consumers alike," 3D Systems Chief Marketing Officer Cathy Lewis said.
The move comes less than a week after 3D Systems announced an agreement with global toy company Hasbro to co-develop "new immersive, creative play experiences powered by 3D printing for children and their families" and three weeks after announcing a multi-year agreement with Hershey to develop 3D printed treats.
The company launched into an aggressive expansion strategy in 2013, which included purchasing a portion of the Xerox Corporation's Wilsonville, Oregon product design, engineering and chemistry group for $32.5 million.
On top of all that, 3D Systems has also teamed up with Motorola to print its groundbreaking modular phone; worked with the world famous Smithsonian to 3D scan the museum's collection and display it on the Internet and will provide 3D printers to the FIRST Robotics Competition.