As schools across the country are beginning to prepare children for what some have called "the next industrial revolution" by assimilating 3D printing technology into their curriculum, toy manufacturing giant Hasbro is planning to incorporate the technology into kids' playtime.
The global toy company has struck a deal with leading 3D printer manufacturer and supplier 3D Systems to co-develop "new immersive, creative play experiences powered by 3D printing for children and their families.
"We believe 3D printing offers endless potential to bring incredible new play experiences for kids and we're excited to work with 3D Systems, a recognized industry leader in this space," Hasbro CEO Brian Goldner said.
The partnership combines Hasbro's world-renowned portfolio of consumer brands, extensive play expertise and retail reach with 3D Systems' portfolio of 3D printing products, platforms and perceptual devices to mainstream new and innovative play and co-creation experiences at home and online.
"We are thrilled to collaborate with Hasbro, a premier, global, branded play company, to jointly define, shape and lead the entire digital play space, powered by 3D printing," 3D Systems CEO Avi Reichental said.