While it's nothing more than a marketing eyeball-grab, it's a very cool eyeball-grab.
Honda, the Japanese automaker, is opening the vault which holds data from previous concept car models and here's the rub; you can download the files and 3D print them on your desktop.
Well, you can print out the shape of the wheels, but if you're of a mind to print every part of a concept car, you still have a wait ahead of you.
Available on the Honda 3D Design Archives website, the download files make it possible for users to output tiny – and often very strange – Honda car replicas under the Creative Commons 4.0 license.
Among the cars you can print are the downright bizarre Fuya-Jo (the vehicle name means "Sleepless City") and it was designed with the idea in mind of moving "party animals who demand the full excitement of night life" from place to place in style.
First unveiled at the 1999 Tokyo Auto Show, this outrageous vehicle was made to allow occupants to stand up and dance as they made their way from club to club. The dashboard is a sort of DJ mixing table, and the steering wheel itself was shaped like a turntable.
And it had, of course, a powerful sound system made to test the patience of any elderly neighbors.
At this point, you can choose from five concepts created by Honda engineers over the course of the last 20 years. From the 1999 Fuya-Jo to the Acura NSX concept car, each one is a unique look inside the minds of the Honda design team.
According to Honda, the company wants the 3D printing project to give users a feel for what it might be like to manufacture their own car.
Honda says the project marks a novel approach to communicating between their engineers and the ultimate end-users of their cars, and they also say they want the project to inspire the next generation of car designers, manufacturers and engineers.