Make way for MakerBot Europe.
Desktop 3D printing industry stalwart MakerBot says it is expanding international operations with the launch of MakerBot Europe by acquiring certain assets of its Germany-based partner, HAFNER'S BÜRO, a MakerBot reseller in Germany for several years.
MakerBot Europe will continue to manage the large network of MakerBot resellers throughout Central and Eastern Europe, but the plan is to have MakerBot's current resellers transition into working with MakerBot Europe and this new organization to be led by Alexander Hafner, the general manager of the new division.
Hafner has been owner and president of HAFNER'S BÜRO since its founding in 1988.
"We are so excited to officially launch MakerBot Europe and expand MakerBot's global reach with the creation of MakerBot Europe. Alexander Hafner and HAFNER'S BÜRO are longtime MakerBot partners and have extensive knowledge of our products, 3D printing and design solutions, and the European market," said Jenny Lawton, president of MakerBot. "We are thrilled that they will play a larger role in the MakerBot family and will represent the company with our European distributors and resellers."
Hafner says he sees the move as a welcome expansion into a European market ripe for growth.
"MakerBot Europe is committing itself to Europe as one of MakerBot's most important markets for 3D printing. We are very proud to be MakerBot's partner of choice for this exciting step. I think it is a unique opportunity in both of our companies' histories. We are excited to be able to take our 3D printing experience and years of working with MakerBot to expand that knowledge throughout Europe," Hafner said. "We are firm believers in MakerBot desktop 3D printing and scanning technology, and look forward to working with the extensive network of MakerBot resellers in Europe."
MakerBot Europe will spearhead operations in Austria, Belgium, Croatia, the Czech Republic, Denmark, Finland, Germany, Greece, Hungary, Italy, Luxembourg, the Netherlands, Poland, Romania, Russia, Serbia, Spain, Sweden, Switzerland, Turkey, Ukraine and the United Kingdom.
The company says existing MakerBot distributors and resellers will continue to run their businesses as usual and are expected to start to be assimilated into MakerBot Europe's sales and marketing organization within a six-month time frame.
"HAFNER'S BÜRO in Stuttgart was chosen as the hub for MakerBot Europe due to their excellent performance record, enthusiasm for 3D printing and MakerBot products, and central location," says Frank Alfano, Chief Revenue Officer for MakerBot. "We are excited to expand our reach and our mission to Europe to put a MakerBot Replicator Desktop 3D Printer on the desk of every engineer, architect and educator, and in every school and home."