While Martha Stewart found the branding sweet spot as the author of wildly popular books on cooking, entertaining and decorating, it was her expansion into magazine and television ventures as CEO of Martha Stewart Omnimedia that launched her into the public consciousness for good.
Now MakerBot founder Bre Pettis has inked a deal with Martha Stewart Living to feature her products as part of the MakerBot Digital Store. The agreement calls for Stewart and her company to offer 3D printing materials and create 3D printable designs.
The Trellis Collection, basically a coaster, a napkin ring, an LED 'candle' holder and a seating place card holder, are the first items on offer in the collaboration.
There are also three different Martha Stewart for MakerBot® Filaments available as well. Jadeite green, Lemon Drop yellow, and Robin's Egg blue.
"We think her creations and colors are a natural fit for 3D printing," said CEO of MakerBot, Jenny Lawton. "Seeing a renowned lifestyle brand such as MSLO introduce 3D printable merchandise is a true testament to their company's innovative outlook. By working with the MSLO team, we're able to broaden our reach and bring Martha Stewart's design aesthetic to an entirely new audience."
For her part, Stewart was typically upbeat in her assessment of the deal.
"We are thrilled to work with MakerBot to bring our signature color palette and designs to the world of 3D printing. 3D printing allows for cost-effective product design without compromising artisanal character," Stewart said. "With this partnership, we are able to leverage our expertise and expand our business into the exciting new 3D printing category."
Stewart and her designers engaged with MakerBot's design teams to roll out the initial items in the collection, and the items in the Trellis Collection can all be purchased for $2.99 or at $0.99 for each individual piece.
The Jadeite, Lemon Drop, and Robin's Egg filaments start at $25 for half a pound of material.
The exclusive agreement to distribute 3D printing materials and jointly developed 3D printable designs can be purchased, downloaded and 3D printed on a MakerBot Replicator® 3D Printer, and MakerBot says the new Martha Stewart designs will add to the store's variety of useful 3D printing options.
Martha Stewart Living Omnimedia Inc., the media and merchandising company, reaches approximately 100 million consumers across a variety of media platforms every month and also offers products in thousands of retail locations like The Home Depot, Macy's, JCPenney, Staples, PetSmart, Michaels and Jo-Ann Fabric & Craft Stores.