MakerBot and Stratasys AP (a subsidiary of MakerBot's parent company, Stratasys) have announced intentions to strengthen MakerBot's presence in the Asia Pacific region through a new division called MakerBot Asia Pacific & Japan. The new MakerBot division's goal will be to capture the growth potential of desktop 3D printing and scanning in emerging Asian markets.
Stratasys already has a strong presence in the region and MakerBot APJ aims to leverage the existing Stratasys infrastructure to strengthen its local operations and expand availability of its products. Existing channel partners in the region will receive their support from the new division, MakerBot APJ.
"Asia is an important market for desktop 3D printing with great opportunities in verticals that are a strategic priority for MakerBot such as education, engineering and design. Stratasys has the local expertise, infrastructure and customer relationships that we believe will help us expand our presence in the region," said Jonathan Jaglom, CEO of MakerBot. "This is another step in our efforts to take advantage of synergies with Stratasys to grow our business internationally and accelerate the adoption of desktop 3D printing around the world."
Stratasys has 10 regional offices to serve its customers in the Asia Pacific region, including a headquarters in Hong Kong and presences in Shanghai, Beijing, Shenzhen, Tokyo, Osaka, Seoul, Busan, Singapore and Bangalore. These Stratasys offices will support MakerBot APJ's local business operations with marketing, sales and customer support initiatives.
MakerBot APJ will be led by newly appointed General Manager Shiry Saar, based in Stratasys' Asian headquarters in Hong Kong, operating under Stratasys AP. Saar has previously served in several Stratasys management roles.
"I am excited to lead MakerBot APJ to facilitate the adoption of MakerBot 3D Printers in the region," said Saar. "MakerBot and Stratasys both cater to the education and professional verticals and I believe that our collaboration will allow us to better serve these customers with a comprehensive product portfolio. I look forward to working closely with Stratasys' local teams to extend MakerBot's leading role in the desktop 3D printing industry to the Asia Pacific region."
"We believe that MakerBot APJ will allow us to achieve synergy and better serve our customers in the region," said Omer Krieger, General Manager of Stratasys Asia Pacific. "There is a strong strategic alignment between Stratasys and MakerBot and the addition of MakerBot is expected to add significant scale and capabilities to our 3D printing solutions business."