Chris Morgan, CMO Stratasys

The appointment of Chris Morgan as Senior Vice President and Chief Marketing Officer (CMO) for Stratasys this week marks a watershed moment for the 3D printer giant as Morgan is a 25-year veteran of HP.

It's a significant hire as HP is now touting their Multi Jet Fusion, said to be capable of building objects 10 times faster than current SLS and FDM 3D printers in internal testing, and Hewlett-Packard says they're about to entirely disrupt 3D printing technology with this computer system and printer.

While the Multi Jet Fusion printers aren't aimed at consumer users, HP says their target markets of commercial, architectural and industrial design users are sure to be interested.

That's what makes the hiring of Morgan at Stratasys an interesting moment in time.

From 2004 through 2009, Morgan served as a senior vice president for HP's imaging and printing business in the Asia Pacific and Japan regions. Between 2001 and 2004, He led the worldwide marketing strategy and sales departments of HP's imaging and printing business.

"As a senior vice president of HP's multi-billion dollar graphics solutions business in the Printing and Personal Systems Group, Morgan was responsible for several thousand employees worldwide and helped drive HP from challenger to established market leader," said Stratasys Executive Vice President, Dan Yalon.

Morgan, while on board at HP, directed brand and demand activities worldwide and developed channels and routes to market while serving as a critical force in leading strategy development for the entire business.

"His experience and skills are what we sought in a marketing leader," Yalon added.

Morgan will assume responsibility for Stratasys' global marketing activities, including developing strategy and building a global team that will support the company's worldwide expansion and rapid growth.

Stratasys CEO, David Reis, said the appointment came as a result of Morgan's status as an "accomplished senior executive with an impressive background of building and growing multi-billion dollar businesses."

"At HP, (Morgan) was instrumental in helping shape the transition from analogue to digital in the 2D printer world," Reis added.